New survey shows that the death of broadcast radio was greatly exaggerated

Photo of the mic in a radio studio

The death of broadcast radio appears to have been greatly exaggerated according to a new Share of Ear survey by Edison Research.

In Q4 of 2023, the results found that the average person in the U.S. spends 36% of their daily audio consumption listening to AM/FM radio, with the vast majority of that listening (31%) due to AM/FM over-the-air signals.  

Surprisingly, this means that more people still listen to radio than streaming services and podcasts combined.

According to Edison, Streaming music now accounts for 20% of listening. YouTube music and music videos are at 14%, and podcasts account for 11%. SiriusXM represented 8% of audio listening, and owned music – CDs, vinyl, and digital downloads – sit at 4%.

The chart below breaks down data from Q4 2023:

Compared to last year, radio and owned music listening each fell by 1%, and streaming music rose by 1%.

Edison’s Share of Ear survey began in 2014, so this year marks the tenth birthday of the research.

H/T: Hypebot.

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